Friday, July 6, 2012

Facebook and Yahoo Tie Up-Internet Advertising

Facebook and Yahoo now the partners for internet advertising and licensing agreement signed on Friday, 6th July 2012. Here you get the updates about this issue..


Facebook Inc and Yahoo Inc agreed to forge a broad Internet advertising and licensing partnership on Friday, laying to rest their dueling patent lawsuits.

The pact settles accusations of technology patent infringement that began under the stewardship of ex-Yahoo CEO Scott Thompson, ousted after a scandal erupted over inaccuracies in his resume. Sources tell Reuters interim CEO Ross Levinsohn is now the front runner for the top job.

Facebook's and Yahoo's strategic deal -- which expands an existing multi-year tie-up that involved mainly allowing Facebook users to share Yahoo content -- encompasses cross-licensing of patents and collaboration on advertising offerings during major media events such as the Olympics or annual Super Bowl.

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